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ABOUT OEVRA

inspired bythe science ofcreativity

oevra was created by a small team of creatives, researchers, and educators with a shared vision: to create practical tools to support the creative process, and to promote the holistic benefits that creativity can have throughout our lives.

We believe a life that revolves around creativity is not only more joyful and fulfilling, but essential and integral to wellness and self-actualization.

We’ve synthesized volumes of research with tried-and-true practices to create experiential learning tools we hope will be as inspiring as they are helpful.

EXPLORE
THE RESEARCH

oevra is designed based on volumes of research from neuroscience, psychology, and cognitive science.

Here are some of the most fascinating findings.

insights
CREATIVITY CAN BE STRUCTURED AND STRENGTHENED. FLOW CAN BE ACTIVATED BY DESIGN(01)
CREATIVITY SUPPORTS MENTAL WELL-BEING AND COGNITIVE HEALTH.(02)
CREATIVITY IS THE SKILL OUR FUTURE DEPENDS ON(03)
(01)

Creativity can be structured and strengthened. Flow can be activated by design.

Decades of research in psychology and neuroscience confirm that creativity is a cognitive skill anyone can develop.

That’s why œvra integrates:

  • Research-backed steps in the creative process
  • Timers and soundscapes that support focus
  • Divergent and lateral thinking exercises
  • Mindfulness practices
SOURCES
01.Csikszentmihalyi, M (1990)Flow: The Psychology of Optimal Experience. Harper & Row
02.Benedek, M., & Fink, A. (2019)Toward a neurocognitive framework of creative cognition: The role of memory, attention, and cognitive control. Current Opinion in Behavioral Sciences, 27, 79–84
03.Guilford, J. P (1967)The Nature of Human Intelligence. McGraw-Hill. → Introduced divergent thinking as a cognitive skill that can be trained.
04.Xiao, X., Tan, H., Liu, Y., Zheng, W., & Liu, Y. (2023)The dual effect of background music on creativity: The role of music type and emotional valence. Frontiers in Psychology, 14, 1247133.
(02)

Creativity supports mental well-being and cognitive health.

Engaging in creative activities is consistently associated with benefits for both emotional and brain health.

Studies show that regular creative practice:

  • Reduces anxiety and depression
  • Helps us process and regulate emotions
  • Improves resilience to stress
  • Supports sleep quality and memory
  • Protects against age-related decline
SOURCES
01.Colzato, L. S., Ozturk, A., & Hommel, B. (2012) (2012)Meditate to create: The impact of focused-attention and open-monitoring training on convergent and divergent thinking. Frontiers in Psychology, 3, 116.
02.Kaimal, G., Ray, K., & Muniz, J. (2016) (2016)Reduction of cortisol levels and participants’ responses following art making. Art Therapy, 33(2), 74–80
(03)

Creativity is the skill our future depends on.

The World Economic Forum ranks creative thinking among the top two most critical skills for the future workforce. Creative thinking is essential to adapt to the rapid societal changes of the AI era — and it will continue to be in demand across industries and roles.

  • Daily creative engagement builds adaptability, innovation, and resilience
  • Overreliance on AI can reduce originality, diversity of ideas, and weaken critical thinking
SOURCES
01.World Economic Forum (2025)Future of Jobs Report 2025. Geneva: WEF
02.MIT Media Lab (2025)Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Task. Cambridge, MA: MIT. Reported in TIME (2025)

About the Founder

Tasha Young is a writer who works at the intersection of art and ideas, often pursuing research simply for the pleasure of making new connections.

Portrait of Tasha Young
Tasha Young workspace

Creativity has always been central to her life — not only in her art and work, but for her well-being. Tasha created oevra to bring the benefits of creativity into sharper focus as a skill we can all practice, a practice we can all enjoy and a resource the future depends on.

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FAQs

CAN CREATIVITY BE TAUGHT?

Creativity is a cognitive skill—just like memory or math—that can be learned, strengthened, and measured. While some people may appear to be naturally creative, research shows that creativity is not an innate trait but a malleable one. Through deliberate practice, exposure to diverse ideas, and the cultivation of an open mindset, anyone can enhance their creative abilities.

Neuroscience supports the idea that creativity involves several regions of the brain working together, including the prefrontal cortex and the default mode network. These areas can be stimulated through exercises designed to improve cognitive flexibility, divergent thinking, and problem-solving. Like any other skill, creativity thrives on the "use it or lose it" principle—consistent engagement leads to growth.

Furthermore, environments that encourage curiosity, playfulness, and risk-taking tend to foster creativity. When people feel safe to explore unconventional solutions or make mistakes, their ability to think outside the box improves.

WHAT'S DIFFERENT ABOUT THE OEVRA CREATIVE PROCESS?
Our creative process is grounded in neuroscience and cognitive science research, combining evidence-based techniques with experiential learning. Unlike traditional creativity courses that focus on inspiration, we teach structured methods for accessing flow states, enhancing cognitive flexibility, and building creative confidence through deliberate practice.
HOW DO I PRACTICE CREATIVITY?
Creativity can be practiced through various exercises including imagination meditations, divergent thinking challenges, creative constraints, and flow state activation techniques. Our course provides structured daily practices and guided experiences designed to strengthen your creative abilities over time.
WHAT DOES OEVRA MEAN?

OEVRA represents the intersection of evidence-based research and artistic practice. It embodies our mission to bring scientific understanding to creative development, making the benefits of creativity accessible and measurable for everyone.

WHAT IS EXPERIENTIAL LEARNING?
Experiential learning is a hands-on approach where you learn through direct experience and reflection. Rather than just reading about creativity, you engage in guided exercises, creative challenges, and reflective practices that help you internalize and apply creative skills in real-world contexts.
WHAT ARE IMAGINATION MEDITATIONS?
Imagination meditations are guided practices that combine mindfulness techniques with creative visualization. They help activate the default mode network in your brain, enhance cognitive flexibility, and create mental space for innovative thinking and creative problem-solving.
life isa creative
process

Beyond innovation or expression, creativity is essential for well-being, resilience, and purpose. We believe it's a public health imperative — and it's time to rewrite the narrative.

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